American internet users have embraced online shopping because they say it is convenient and a time-saver.
Two-thirds (66%) of online Americans say they have purchased a product online, such as a book, toy, music, or clothing. Attitudes and perceptions play a key role in whether online users choose to purchase products online.
- 78% of internet users either agree (53%) or agree strongly (25%) with the proposition that shopping online is convenient for them.
- 68% of internet users either agree (47%) or agree strongly (21%) with the notion that online shopping saves them time.